Job Description

Job Description

Overview

We are looking for a highly motivated and analytical individual with experience in driving the Sales & Marketing efforts to join our team as Director of Sales & Marketing at Black Rock Mountain Resort in Heber City, UT.

The successful candidate will have a proven track record of leading the Sales and Marketing efforts for a resort, they will be creative in how they approach marketing, they will be a problem solver, and be open to learning and leading by example.

Your Role:

• Execute sales and marketing activities to achieve budgeted goals
• Develop and drive the strategic focus on creation and distribution of exceptional marketing plans and campaigns.
• Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion
• Drives digital channel direction through data analysis to deliver ROI
• Drives the creation of on-property promotions and programming while working with applicable departments to implement
• Work closely with the Public Relations team to coordinate PR related to special events
• Stays abreast of industry trends that the resort can capitalize on.
• Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market
• Play a pivotal role in resort sales and marketing efforts, including calling on accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis
• Plan and participate in Sales and Marketing trips and industry related meetings as appropriate to the assigned markets/territories.
• Assist in the annual budgeting plan
• Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs
• Enhance the resort's community's image by actively participating in associations, events, clubs and boards. Actively engage in community relations.
• Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions
• Drive total revenue performance, collaborating on yield strategies to meet budget, forecast, and target goals.
• Provide hands-on team leadership with accountability measures to achieve objectives.
• Develop Business Travel, Group, and Banquet/Catering segments.
• Create and execute a cohesive Hotel Business Plan emphasizing Direct Sales, PR, Revenue Management, and Ecommerce.

• We are looking for an experienced large resort Sales and Marketing Leader with significant experience (minimum 3 years in similar position).
• Must have experience in leading an experienced sales team as we meet/exceed business objectives.
• Independent resort experience is highly desirable.
• Proficiency in Microsoft Word, Excel preferred, and Delphi highly preferred.
• Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required.
• Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers.
• Ability to effectively communicate verbally and in written form with the public as well as other team members.
• Essential statistical and analytical skills required to identify revenue opportunities and shortfalls.
• Ability to work both independently and cross-functionally to achieve goals.
• Ability to thrive in a multi-tasked and fast-paced environment.
• We offer a competitive salary and excellent benefits beginning the first of the month after hire.
• Up to 10% travel
  

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