Job Description
The Marketing Manager for Kodiak Building Partners will lead and support the marketing efforts of both Kodiak and its Operating Companies. This role involves developing and executing content strategies, managing social media activities, and implementing marketing initiatives designed to drive incremental sales growth.
Kodiak Building Partners: a $3 billion annual revenue company serving general contractors, homebuilders, sub-contractors, remodelers, and consumers through its facilities across the United States with a diverse array of products from four segments: Lumber and Building Materials, Interior Specialty Products, Construction Supplies and Commercial Drywall products.
Job Duties:
Required tasks to fulfill primary responsibility:
PRIMARY RESPONSIBILITIES:
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Collaborate, strategize, and execute with multiple teams or clients on a wide range of materials that may include creative briefs, web pages, presentations, videos, social media posts, collateral, signage, internal communications, newsletters, and marketing materials
- Develop creative and engaging promotional, short-form video to promote our brands through different social media platforms and the website.
- Edit and optimize graphics and video content for social media platforms
- Assist with video projects from concept to delivery (storyboard, design, animation, feedback, QA, and production).
- Develop graphics, illustrations, and other creative materials for the web, social channels, internal communications and other digital platforms that is on-brand, reinforces our values and reputation, and is appropriate for our various audiences
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
- Manage content and updates for customer and internal touch points, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets
- Create infographics and presentation materials to simplify communication of complex concepts and data
- Manage the design and uploading process for all project materials, based on best practices for using a content management system
- Update and maintain internal databases for designs, photography, and video
- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
CHARACTERISTICS
- Team player
- Self-motivated and ability to work independently
- Ability to solve problems and think of multiple solutions to reach the desired results
- Work requires professional written and verbal communication as well as great interpersonal skills.
- Customer-focused (i.e., generating accurate and timely results and effectively communicating to customers, colleagues, and management in a timely manner)
- High level of integrity
- Desire to lead new idea creation and implementation
- Organizational and time-management skills for meeting deadlines
- Desire to continue building skillset with education and training
EDUCATION
Bachelor’s degree (or equivalent) in marketing, business, or related field
EXPERIENCE
- Minimum of 2 years' experience as a marketing associate, marketing assistant or related position
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proficiency with online marketing and social media strategy and execution
- Canva experience required
- Experience with Adobe Creative Suite a plus (mainly InDesign, Illustrator, Premiere Pro, and Photoshop)
- Experience with graphic design and production principles and processes
- Experience in camera operation, location and set management, audio, lighting, sound editing and mixing
HYBRID SCHEDULE
In office Monday – Thursday, work from home on Friday
SALARY RANGE:
Job Tags
For contractors, For subcontractor,