Job Title: Marketing Specialist
Location: [Bloomingdale, IL – Hybrid Available]
Company: JIE USA Inc
Reports to: Director of Sales & Operations
Job Type: Full-time
Job Overview
We are seeking a skilled and dynamic marketing professional to join our team at JIE USA
Inc, a leading global manufacturer of gear reducers, electric motors, and drive electronics.
The Marketing Specialist will be responsible for managing and implementing marketing
strategies that drive brand awareness, lead generation, and revenue growth within the
industrial power transmission industry. The ideal candidate will have a strong
understanding of B2B marketing as well as experience in leveraging digital trends and tools.
Key Responsibilities
Campaign Strategy and Management
• Develop and execute multi-channel digital marketing campaigns, including email,
social media, and search engine marketing (SEM).
• Manage and optimize campaigns to ensure maximum return on investment and
alignment with target industries.
• Analyze performance metrics and adjust strategies to improve effectiveness.
Content Creation and Management
• Create and curate engaging and high-quality content for various digital platforms,
including websites, social media, and email newsletters.
• Collaborate with sales, engineering, and customer service to ensure cohesive and
compelling messaging.
• Maintain consistent branding across all digital channels.• Engage with channel partners and industries organization on collaborative
marketing opportunities.
Search Engine Optimization (SEO)
• Implement SEO best practices to improve organic search rankings and drive
impactful website traffic.
• Conduct keyword research and analysis to identify opportunities for content
optimization.
• Monitor and report on SEO performance and make data-driven recommendations
for improvement.
Tradeshow & Event Management
• Planning, organizing and execution of trade shows and other industry events.
• Execute pre-show marketing communication activities.
• Assist with analysis of leads and ROI.
Analytics and Reporting
• Track and analyze website traffic, user behavior, and conversion rates using tools
such as Google Analytics.
• Generate regular reports on campaign performance and provide insights to
stakeholders.
• Use data to identify trends and opportunities for growth.
Qualifications
Education and Experience
• Bachelor’s degree in marketing, Communications or Business preferred.
• Minimum of 2 years of experience in B2B marketing, preferably in a manufacturing
or engineered product environment.
• Proven record of successful digital marketing campaigns.
Skills and Competencies
• Strong understanding of digital marketing concepts and best practices.
• Proficiency with marketing automation tools such as HubSpot.
• Experience with graphic design tools such as Adobe Creative Suite a plus.
• Knowledge of content management systems.• Experience with SEO tools and strategies.
• Excellent analytical skills and the ability to interpret data to make decisions.
• Strong written and verbal communication skills.
• Attention to detail and strong organizational skills.
• Ability and willingness to travel to tradeshows as required.
Benefits:
• Competitive salary and performance-based bonuses.
• Paid time off and holidays.
• Hybrid work schedule.
• Professional development and training opportunities.
• 401(K) plan.
• Health, dental and vision insurance.
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