Job Description
Key ResponsibilitiesFunctionalTechnical SEOSite Auditing: Conduct comprehensive technical SEO audits to identify and resolve issues related to crawlability, indexability, site structure, and mobile responsiveness.Implementation Planning: Develop technical SEO implementation roadmaps with priority-based recommendations.Technical Optimization: Recommend and help implement improvements for page speed, schema markup, URL structure, and other technical SEO elements.Error Resolution: Identify technical errors and provide detailed recommendations for resolution.Content Optimization & StrategyContent Auditing: Perform content inventories and performance analyses to identify optimization opportunities.Click-through Rate Optimization: Implement strategies to improve organic listing CTRs through title and meta description optimization.Content Gap Analysis: Identify content opportunities based on competitor analysis and search intent.Geo-Targeted Content: Develop location-specific content strategies targeting neighborhood and regional search queries.Editorial Guidelines: Create SEO-optimized content guidelines for clients and content teams.Keyword Strategy & ResearchKeyword Research: Conduct comprehensive keyword research to identify high-value targeting opportunities.Competitive Analysis: Perform keyword gap analysis against competitors to uncover new opportunities.Keyword Mapping: Map keywords to existing content and identify new content needs based on keyword opportunities.Local SEO Targeting: Develop geo-targeted keyword strategies for neighborhood-specific visibility.Cross-Channel Integration: Identify opportunities to leverage SEO content across email, paid search, and other marketing channels.AI Optimization (AIO)AI Strategy Development: Research and implement AI optimization opportunities for enhanced content performance.Chatbot Integration: Provide recommendations for chatbot implementation that supports organic search goals.AI Content Analysis: Evaluate performance of AI-enhanced content and provide optimization recommendations.StrategicAccount & Client Relationship ManagementClient Communication: Maintain strong, proactive communication with clients, ensuring their needs are understood and expectations are met.Implementation Support: Provide guidance and support for SEO implementation, working with client development teams as needed.Issue Identification: Proactively identify potential client concerns or campaign performance issues and work with the Digital Marketing Manager to develop solutions.Client Success: Contribute to client success by recommending optimization strategies and identifying opportunities for growth within existing accounts.Business SupportSEO Strategy Development: Develop comprehensive organic search strategies for assigned clients that align with their business objectives and KPIs.Industry Knowledge & Innovation: Stay current on search engine algorithm updates, industry trends, and emerging technologies to incorporate innovative approaches into client strategies.Process Improvement: Suggest and implement improvements to SEO workflows and processes to enhance efficiency and effectiveness.Professional Development: Actively pursue opportunities to expand knowledge and skills in SEO disciplines.Team CollaborationCross-functional Collaboration: Work effectively with content creators, web developers, and other specialists to deliver integrated SEO solutions.Knowledge Sharing: Share insights, best practices, and learning opportunities with team members to foster a collaborative environment.Skills & QualificationsTechnical ExpertiseTechnical SEO Proficiency: Strong understanding of technical SEO principles including crawlability, indexability, site structure, and page speed optimization.Content Optimization: Experience with on-page SEO techniques and content performance optimization.Keyword Research Tools: Proficiency with SEO tools such as SEMrush, Ahrefs, Moz, or similar platforms.Local SEO Experience: Demonstrated ability to implement location-based SEO strategies.Schema Markup Knowledge: Understanding of structured data implementation for enhanced SERP features.Mobile Optimization: Experience with mobile SEO best practices and optimization techniques.AI Optimization Experience: Familiarity with AI-enhanced content strategies and implementation (preferred).Soft SkillsProactive Problem-Solving: Strong ability to identify challenges, take initiative, and develop creative solutions without waiting for direction.Excellent Communication Skills: Ability to clearly articulate complex SEO concepts to clients and team members.Strong Organization & Time Management: Capability to manage multiple client accounts and priorities effectively.Critical Thinking & Adaptability: Aptitude for analyzing situations, questioning assumptions, and adapting strategies when needed.Attention to Detail: Meticulous focus on technical implementation, content optimization, and reporting accuracy.Client Service Orientation: Commitment to understanding and meeting client needs and expectations.Background & ExperienceA successful candidate for this role will have:Proven Experience: 3+ years in SEO, with demonstrated expertise in implementing and optimizing organic search strategies.Technical Implementation: Experience working with development teams to implement technical SEO improvements.Content Optimization Background: Track record of improving organic search performance through content optimization.Client Interaction: Experience working directly with clients to understand their business goals and translate them into effective SEO approaches.This role offers the opportunity to drive effective organic search strategies, develop advanced technical expertise, and make a significant impact on client success. If you are a detail-oriented, technically proficient SEO specialist with strategic vision, we'd love to hear from you!Working with PAZAs a contractor with PAZ, you'll join a collaborative team of marketers and analysts who value open communication and respect for every team member's expertise. We emphasize results and quality work over rigid schedules, allowing our contractors the flexibility to deliver exceptional outcomes while maintaining work-life balance.Contractor BenefitsFlexible Schedule: Work on your own schedule to meet agreed-upon deadlines and deliverables.Remote Work: 100% remote position based in the US.Professional Development: Exposure to diverse marketing campaigns and strategies to enhance your skills and portfolio.Competitive Rates: Fair compensation based on experience and expertise.Growth Potential: Opportunity for increased responsibilities and potential for future full-time roles for exceptional performers.Join our team of marketing professionals and help drive measurable results for our clients!
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PAZ Analytics
Job Tags
Full time, For contractors, Local area,