Job Description
The Vice President of Sales & Marketing oversees the entire sales process, from lead generation to resident move in day. They are responsible for leading and managing the Artis sales strategy to drive revenue growth and achieve sales targets. This position leads the sales and marketing functions of the organization through strategy development, sales training, market analysis and relationship management.
Primary Responsibilities:
SALES STRATEGY
Develop and implement strategic sales plans to achieve company revenue objectives.
Manage and lead the regional sales teams and provide guidance and support to regional teams and executive directors.
Develop and implement effective sales strategies, pricing models, and incentive programs to maximize revenue.
Collaborate with the executive team to define the sales and marketing strategy, setting clear goals, targets, and KPIs aligned with the company's overall objectives.
Collaborate with leaders to manage all supporting sales, training and administration activity to ensure achievement of sales and occupancy goals.
Collaborate with other service departments to ensure seamless execution of sales strategies.
Manage team through CRM, digital analytics, after tour surveys, and other metrics provided.
Implement and optimize CRM systems, marketing automation tools, and data analytics platforms.
Analyze market trends and customer needs to identify new business opportunities.
SALES TEAM ENABLEMENT
Lead sales methodology and training efforts to ensure best sales approach.
Conduct regular sales leadership meetings and provide accurate monthly sales forecasts to senior management.
Create and lead sales incentive strategies that motivate team to company business objectives.
Recruit, develop, and retain top talent within the sales and marketing teams; create professional development plans and opportunities for team members to grow and advance.
Foster a positive and motivating work environment that attracts and retains high-caliber professionals.
PERFORMANCE ANALYSIS
Monitor and analyze sales and marketing metrics to measure effectiveness and identify areas for improvement.
Provide accurate sales forecasts (attrition and pipelines), performance reports, and analysis to the executive team.
Implement data-driven decision-making processes to optimize sales and marketing efforts.
Develop and manage the sales and marketing budgets, ensuring effective allocation of resources and delivering ROI on marketing expenditures.
Use market research and analytics to measure campaign effectiveness and ROI.
BUDGET MANAGEMENT
Develop and manage the sales and marketing budget to ensure efficient allocation of resources.
Track spending and adjust budgets as needed to optimize financial performance.
Report on financial metrics and performance to the executive team, quarterly or as needed.
CUSTOMER RELATIONSHIP MANAGEMENT
Cultivate and maintain strong relationships with colleagues, key referral partners, industry influencers, and stakeholders to expand Artis’ network, drive customer satisfaction, and foster strategic alliances.
Ensure customer satisfaction and loyalty through effective customer service and support.
Implement customer feedback mechanisms to continuously improve products and services.
Build and maintain strong relationships with B2B referral partners and sales/marketing vendors.
MARKETING STRATEGY
Develop and execute, in coordination with marketing agency, comprehensive marketing plans and campaigns to increase brand awareness, generate leads, and drive customer acquisition.
Oversee the development and execution of marketing campaigns, including digital marketing, content marketing, and traditional media.
Oversee the creation of compelling marketing collateral, digital marketing initiatives, advertising campaigns, and public relations efforts.
Conduct market and competitive research and analysis to identify new business opportunities, emerging trends, and competitive threats.
Ensure brand consistency and positioning across all marketing channels.
COLLABORATION AND COMMUNICATION
Work closely with other departments, such as finance, culinary, life enrichment and business office to align efforts and achieve company objectives.
Collaborate with all interdisciplinary departments to ensure sales and branding and messaging is consistent in all communication.
Communicate the vision, goals, and progress of sales and marketing initiatives to the executive team and other stakeholders.
Foster a collaborative and results-driven culture, promoting innovation and excellence within the team.
INNOVATION
Stay updated on industry trends, competitors, and emerging technologies in order to drive innovation in our sales approach.
Stay updated with the latest sales and marketing technologies and tools.
Leverage technology to improve efficiency, productivity, and decision-making.
Evaluate and implement relevant systems and software to streamline processes, optimize efficiency, and enhance sales and marketing effectiveness.
QUALIFICATIONS
Bachelor’s degree in marketing, business, or social sciences with a minimum of 10 years of experience in a sales and marketing leadership role.
Proven experience in managing a successful sales team.
Excellent analytical skills with the ability to analyze market data and make data-driven decisions.
Demonstrated ability to develop new business opportunities and close sales.
Demonstrated written and oral communication skills with individuals and groups (provide portfolio of examples).
Demonstrated skills in conflict management, with flexibility to adapt quickly to crisis situations.
Exceptional negotiation and communication skills.
Proficient skills in Powerpoint, Office Word, Excel, and CRM and other sales/marketing systems.
Must be able to travel.
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